# How Therapists Get Found in AI Search

Page: https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/how-therapists-get-found-in-ai-search
Text version: https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/how-therapists-get-found-in-ai-search.md
Podcast: [The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice](https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770)
Published: 2026-07-21T07:00:00+00:00
Episode link: https://the-business-savvy-therapist.captivate.fm
Audio file: https://episodes.captivate.fm/episode/f3beba32-2130-4cb8-b16b-42dede6d47f2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/episodes/how-therapists-get-found-in-ai-search
Duration seconds: 1387

## Resource

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:00] Why website content matters for AI search. [03:13] How AI search differs from Google. [07:16] The three types of specialty pages you need. [08:56] What clients are really searching for. [14:44] Why specificity helps clients connect. [18:12] How FAQs improve AI search visibility. Links From The Episode: Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

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