# Transforming a favorite Texas beverage into a business, one decision at a time; with Amelia Lettieri of RANCH2O Spirits

Page: https://stenobird.com/podcast/the-business-of-whats-next-6575214/transforming-a-favorite-texas-beverage-into-a-business-one-decision-at-a-time-with-amelia-lettieri-of-ranch2o-spirits
Text version: https://stenobird.com/podcast/the-business-of-whats-next-6575214/transforming-a-favorite-texas-beverage-into-a-business-one-decision-at-a-time-with-amelia-lettieri-of-ranch2o-spirits.md
Podcast: [The Business of Whats Next](https://stenobird.com/podcast/the-business-of-whats-next-6575214)
Published: 2025-03-26T05:00:00+00:00
Episode link: https://business-of-whats-next.simplecast.com/episodes/ranch2o-spirits-vxoZoZhS
Audio file: https://cdn.simplecast.com/audio/145d233d-d6be-464a-abfc-629e48624020/episodes/31db5bb3-c2aa-4d97-ac45-ae3870f0e7f6/audio/1e2740fe-007b-4f4a-9307-ebbd19324b09/default_tc.mp3?aid=rss_feed&feed=lIsxcGMG
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Duration seconds: 2061

## Resource

What does it take to turn a West Texas tradition into a successful canned cocktail company? In this episode, we sit down with Amelia Lettieri, founder of Ranch2O Spirits, to learn how a simple idea—born from everyday inconvenience—led to the creation of a new kind of beverage business. Drawing from her background in finance and operations, Amelia entered an emerging market with focus and clarity. The conversation explores the early decisions, the roadblocks, and the steady progress behind building RANCH2O Spirits. If you're interested in how a personal idea becomes a real product, you’ll want to listen in.

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