# How innovation, persistence, and customer-centric approaches can disrupt even the most traditional markets with Will Blum founder of Bluebird Hardwater

Page: https://stenobird.com/podcast/the-business-of-whats-next-6575214/how-innovation-persistence-and-customer-centric-approaches-can-disrupt-even-the-most-traditional-markets-with-will-blum-founder-of-bluebird-hardwater
Text version: https://stenobird.com/podcast/the-business-of-whats-next-6575214/how-innovation-persistence-and-customer-centric-approaches-can-disrupt-even-the-most-traditional-markets-with-will-blum-founder-of-bluebird-hardwater.md
Podcast: [The Business of Whats Next](https://stenobird.com/podcast/the-business-of-whats-next-6575214)
Published: 2025-01-22T06:00:00+00:00
Episode link: https://business-of-whats-next.simplecast.com/episodes/bluebird-hardwater-iDsZf_k_
Audio file: https://cdn.simplecast.com/audio/145d233d-d6be-464a-abfc-629e48624020/episodes/f0c0a8b4-fbac-4c1b-a00d-6320e01acbda/audio/78f9b9a9-21d6-4754-b523-6ca6e6b4f00f/default_tc.mp3?aid=rss_feed&feed=lIsxcGMG
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Duration seconds: 2739

## Resource

Find out what it takes to disrupt a traditional industry and thrive against the odds? In this episode, we dive into the world of innovation, persistence, and customer-centricity. Founder Will Blum shares how he turned a simple idea into Bluebird Hardwater, a beverage that’s rewriting the rules. Want to learn how simplicity can be your greatest strength?

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## Transcript

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