# Continuous improvement in craft beverage tools—inside Foeder Crafters’ evolution, with Dan Saettele.

Page: https://stenobird.com/podcast/the-business-of-whats-next-6575214/continuous-improvement-in-craft-beverage-tools-inside-foeder-crafters-evolution-with-dan-saettele
Text version: https://stenobird.com/podcast/the-business-of-whats-next-6575214/continuous-improvement-in-craft-beverage-tools-inside-foeder-crafters-evolution-with-dan-saettele.md
Podcast: [The Business of Whats Next](https://stenobird.com/podcast/the-business-of-whats-next-6575214)
Published: 2025-07-23T05:00:00+00:00
Episode link: https://business-of-whats-next.simplecast.com/episodes/foeder-crafters-Zj4rEsCV
Audio file: https://cdn.simplecast.com/audio/145d233d-d6be-464a-abfc-629e48624020/episodes/02e19ff1-22b7-4258-8a19-fd9f3559c752/audio/48cb232c-8043-4384-a244-15ec5fac2516/default_tc.mp3?aid=rss_feed&feed=lIsxcGMG
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Duration seconds: 1769

## Resource

Matthew Shipp sits down with Dan Saettele, owner of Foeder Crafters—the only U.S. company dedicated to manufacturing foeders full-time. Dan shares how he transitioned from banking into running a specialized manufacturing shop, taking on the complexities of production, supply chains, and team leadership. They talk through the unique challenges of making large-scale oak vessels, why Missouri White Oak matters, and how Dan has approached continuous improvement across every part of the business. It’s a grounded conversation about buying a niche company, adapting fast, and learning how to lead from the shop floor

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## Transcript

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