# Jody Furlong, Founder of The Eye Casting Page: https://stenobird.com/podcast/the-business-of-modelling-7277379/jody-furlong-founder-of-the-eye-casting Text version: https://stenobird.com/podcast/the-business-of-modelling-7277379/jody-furlong-founder-of-the-eye-casting.md Podcast: [The Business Of Modelling](https://stenobird.com/podcast/the-business-of-modelling-7277379) Published: 2026-05-04T00:00:00+00:00 Episode link: https://businessofmodelling.co.uk/ Audio file: https://sphinx.acast.com/p/open/s/67db0a90782fc3c7c67f1c2b/e/69e8cab066c3374f7e027221/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-business-of-modelling-7277379/episodes/jody-furlong-founder-of-the-eye-casting Duration seconds: 3102 ## Resource Jody Furlong is the founder of The Eye Casting, working across fashion, advertising and commercial campaigns, with a focus on casting that feels current and grounded in relatable people. In this episode, he reflects on how he built his career in casting - from early work in the industry to establishing an agency and developing a clear approach to finding the right talent for each brief.    He talks through what casting involves day to day, from interpreting briefs to managing clients’ expectations, and explains why understanding what a brand is really asking for is often more important than what is written down. He also shares the realities behind casting decisions, the challenges that can come with unclear direction, and the importance of communication, organisation and experience in delivering a job properly.    Alongside this, Jody discusses how the industry has evolved over time, including the shift towards more inclusive and real people casting, changes in how briefs are written, and the growing need to balance creative ideas with what is achievable in practice. He reflects on working closely with agents and production teams, the pressures of delivering at pace, and why getting the right fit remains central to any successful campaign.    www.businessofmodelling.co.uk   www.theeyecasting.co.uk    Hosted on Acast. See acast.com/privacy for more information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-business-of-modelling-7277379/episodes/jody-furlong-founder-of-the-eye-casting/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-business-of-modelling-7277379/jody-furlong-founder-of-the-eye-casting.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.