# 738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing

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Text version: https://stenobird.com/podcast/the-business-of-boutique-fitness-556786/738-the-smart-way-to-run-special-sales-timing-execution-and-pricing.md
Podcast: [The Business of Boutique Fitness](https://stenobird.com/podcast/the-business-of-boutique-fitness-556786)
Published: 2026-07-09T12:00:00+00:00
Episode link: https://readyaimempire.libsyn.com/738-the-smart-way-to-run-special-sales-timing-execution-and-pricing
Audio file: https://traffic.libsyn.com/secure/readyaimempire/BBF_ep738.mp3?dest-id=409130
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JSON: https://stenobird.com/v1/public/podcasts/the-business-of-boutique-fitness-556786/episodes/738-the-smart-way-to-run-special-sales-timing-execution-and-pricing
Duration seconds: 1447

## Resource

Episode 738: The Smart Way to Run Special Sales – Timing, Execution & Pricing 00:00 – Welcome and Intro 01:02 – Strategic Not Reactive 02:34 – Avoid Discount Addiction 03:29 – Reasons to Run Sales 05:52 – Value-Add Offers 08:57 – Timing and Cadence 11:31 – Urgency and Communication 14:10 – Pricing Psychology 15:45 – Testing and Simplicity 17:55 – Measuring Success 20:30 – Key Takeaways Wrap

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## Transcript

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