# 729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez

Page: https://stenobird.com/podcast/the-business-of-boutique-fitness-556786/729-live-from-the-hfa-show-2026-lise-kuecker-and-ashley-vasquez
Text version: https://stenobird.com/podcast/the-business-of-boutique-fitness-556786/729-live-from-the-hfa-show-2026-lise-kuecker-and-ashley-vasquez.md
Podcast: [The Business of Boutique Fitness](https://stenobird.com/podcast/the-business-of-boutique-fitness-556786)
Published: 2026-05-07T12:00:00+00:00
Episode link: https://readyaimempire.libsyn.com/729-live-from-the-hfa-show-2026-lise-kuecker-and-ashley-vasquez
Audio file: https://traffic.libsyn.com/secure/readyaimempire/BBF_ep729.mp3?dest-id=409130
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JSON: https://stenobird.com/v1/public/podcasts/the-business-of-boutique-fitness-556786/episodes/729-live-from-the-hfa-show-2026-lise-kuecker-and-ashley-vasquez
Duration seconds: 2139

## Resource

Boutique fitness is going global, but it's not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez , VP of International at [solidcore] . 80/20 rule: maintain brand standards while allowing localized adaptation Tech reality check: your CRM, app and LMS may not adapt internationally Cultural nuance: what works in one market can completely flop in another Partnership stakes: the right local partner can make—or break—your success Speed vs. control: franchising scales fast, but consistency must be protected Most brands underestimate the complexity of expanding internationally. You need determination, flexibility and mastery of endless details. Episode 729 is your reality check. Catch you there. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos

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