# Ep.570 | How Waze Co-Founder Uri Levine Built Two Billion-Dollar Startups

Page: https://stenobird.com/podcast/the-business-method-interviewing-billionaires-billion-dollar-founders-the-world-s-most-successful-people-1026342/ep-570-how-waze-co-founder-uri-levine-built-two-billion-dollar-startups
Text version: https://stenobird.com/podcast/the-business-method-interviewing-billionaires-billion-dollar-founders-the-world-s-most-successful-people-1026342/ep-570-how-waze-co-founder-uri-levine-built-two-billion-dollar-startups.md
Podcast: [The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥](https://stenobird.com/podcast/the-business-method-interviewing-billionaires-billion-dollar-founders-the-world-s-most-successful-people-1026342)
Published: 2025-12-11T10:00:00+00:00
Episode link: https://TheBusinessMethod.podbean.com/e/ep570-how-waze-co-founder-uri-levine-built-two-billion-dollar-startups/
Audio file: https://mcdn.podbean.com/mf/web/t2s2k496fci44hqq/Uri_Levine_Audio6oj0n.mp3
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Duration seconds: 3379

## Resource

In this episode of The Business Method Podcast, host Chris Reynolds sits down with Uri Levine, the co-founder of Waze, a GPS navigation app acquired by Google for $1.1 billion, and Move It, a public transit app acquired by Intel for just shy of $1 billion. Uri shares invaluable insights on the rollercoaster journey of entrepreneurship, emphasizing the importance of creating value, falling in love with the problem, and building strong teams. He discusses strategies to identify problems worth solving, iterating based on customer feedback, and fostering a company culture that encourages value creation and hard decision-making. Listen in for Uri's practical advice on scaling companies from early-stage ideas to global impact, and his thoughts on maintaining high user engagement and overcoming challenges in the startup ecosystem. Episode Highlights: 00:00 Introduction to Billion Dollar Founders00:34 Meet Uri Levine: The Billion Dollar Exit King01:40 The Essence of Entrepreneurship: Creating Value02:07 Falling in Love with the Problem03:48 The Journey of Failures and Iterations08:24 Discovering the Idea for Waze09:46 The Evolution of Waze11:57 The Importance of Product-Market Fit14:02 Strategies for Growth and User Acquisition19:49 The Role of Word of Mouth in Waze's Success28:55 The Unique Value of Waze30:06 Maintaining Customer Engagement31:26 The Importance of Experimentation32:33 Meeting Steve Wozniak34:02 Understanding User Behavior36:54 The Challenge of Hiring and Firing38:37 Building a Winning Team43:10 Creating a Positive Work Culture47:51 The Role of Value Creation53:31 Final Thoughts and Advice Connect with Uri Levine Website: https://urilevine.com/ Facebook: https://www.facebook.com/ulevine/LinkedIn: https://il.linkedin.com/in/uri-levineTwitter (X): https://twitter…

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## Transcript

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