# BONUS: How UK companies can land their big, American break

Page: https://stenobird.com/podcast/the-business-969727/bonus-how-uk-companies-can-land-their-big-american-break
Text version: https://stenobird.com/podcast/the-business-969727/bonus-how-uk-companies-can-land-their-big-american-break.md
Podcast: [The Business](https://stenobird.com/podcast/the-business-969727)
Published: 2026-06-17T00:01:00+00:00
Episode link: https://shows.acast.com/thepivot/episodes/bonus-how-uk-companies-are-turning-soft-power-into-sales
Audio file: https://sphinx.acast.com/p/acast/s/thepivot/e/6a31699660728bbcdaf1d90f/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-business-969727/episodes/bonus-how-uk-companies-can-land-their-big-american-break
Duration seconds: 1010

## Resource

What does it take for a British business to make it in the United States? In this episode, we hear from the people who’ve managed to pull it off.  UK chief executive of the PR firm Grayling, Heather Blundell, is alongside the Berry co-founder Ryan Burnham and designer Freya Rose Archer for this special episode recorded in Los Angeles at the 2026 Greater Together LA summit. They discuss the opportunities and challenges facing UK companies in the world's largest consumer market. As Britain continues to redefine its place in the global economy post Brexit, host Hannah Prevett explores the importance of UK trade with the United States and the role British businesses can play in strengthening economic ties between the two countries. In this conversation, the group examines why the US remains such an important market for ambitious British businesses looking to expand internationally, and what growth could mean for the wider UK economy.  Archer encourages company founders to lean into their individuality, as an important way of reaching consumers across the Atlantic. “The heritage that we have in Britain with creativity and the passion for craftsmanship really resonates with the US customer," she says on the show. From creative industries and communications to luxury retail and consumer products, they discuss the opportunities available to UK companies seeking growth in the American market. They also explore the power of Britain's global reputation and ask whether the UK's much-discussed soft power can translate into commercial success.  Guests share lessons on entrepreneurship, international expansion and what UK companies can learn from the confidence and ambition often associated with the US market. “It's like nothing I've ever experienced from a client befo…

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## Transcript

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