# Thomas Dudley: Mark Morris on Balancing Heritage with Modern Marketing

Page: https://stenobird.com/podcast/the-build-up-7045860/thomas-dudley-mark-morris-on-balancing-heritage-with-modern-marketing
Text version: https://stenobird.com/podcast/the-build-up-7045860/thomas-dudley-mark-morris-on-balancing-heritage-with-modern-marketing.md
Podcast: [The Build Up](https://stenobird.com/podcast/the-build-up-7045860)
Published: 2025-07-28T05:00:00+00:00
Episode link: https://the-build-up.captivate.fm/episode/thomas-dudley-marketing-lessons-with-mark-morris
Audio file: https://episodes.captivate.fm/episode/657c2f1a-c493-4729-a439-aa5ea2ca20c4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/thomas-dudley-mark-morris-on-balancing-heritage-with-modern-marketing
Duration seconds: 2475

## Resource

In this episode of The Build Up , Dan chats with Mark Morris, Marketing Manager at Thomas Dudley, recorded live at The Installer Show. Mark shares how the 110-year-old British brand continues to stay relevant through loyalty-building with plumbers, standout product innovation, and bold marketing moves — including sending their Quantum siphon into space. They also talk agency relationships, the power of a great brief, and how Thomas Dudley uses social media and reputation to connect with merchants and end users alike. Whether you’re in-house or agency-side, this one’s full of takeaways for anyone working in construction marketing.

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## Transcript

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