# Derek Barrett: Balancing Craftsmanship and Content Creation for Business Growth

Page: https://stenobird.com/podcast/the-build-up-7045860/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth
Text version: https://stenobird.com/podcast/the-build-up-7045860/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth.md
Podcast: [The Build Up](https://stenobird.com/podcast/the-build-up-7045860)
Published: 2025-03-17T05:00:00+00:00
Episode link: https://the-build-up.captivate.fm/episode/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth
Audio file: https://podcasts.captivate.fm/media/a7b46f12-1ec1-4242-9a35-76d6e998d181/The-Build-Up-Derek-Barrett-Episode-12-Audio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/derek-barrett-balancing-craftsmanship-and-content-creation-for-business-growth
Duration seconds: 5166

## Resource

Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation course in Ireland and earning a BA in furniture design, Derek took an unconventional path into cabinetmaking. His early experiences managing large projects taught him valuable lessons about efficiency, investment in the right tools, and running a streamlined workshop. In this conversation, Derek opens up about how Instagram became a game-changer for his brand. A single viral post reaching over 20 million views shifted the way he approached digital marketing, helping him connect with a wider audience and attract new clients. He reflects on the challenges of maintaining engagement, the importance of authenticity, and the balance between showcasing craftsmanship and growing a business online. Listen now and don’t forget to subscribe, rate, and review!

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## Transcript

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