# Craig Hancock: How to Sell What No One Thinks They Need

Page: https://stenobird.com/podcast/the-build-up-7045860/craig-hancock-how-to-sell-what-no-one-thinks-they-need
Text version: https://stenobird.com/podcast/the-build-up-7045860/craig-hancock-how-to-sell-what-no-one-thinks-they-need.md
Podcast: [The Build Up](https://stenobird.com/podcast/the-build-up-7045860)
Published: 2025-03-03T05:00:00+00:00
Episode link: https://the-build-up.captivate.fm/episode/craig-hancock-how-to-sell-what-no-one-thinks-they-need
Audio file: https://podcasts.captivate.fm/media/bcb4f460-9bbd-46c0-80c6-6e91cf31e739/The-Build-Up-Craig-Hancock-Episode-14-Audio.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/craig-hancock-how-to-sell-what-no-one-thinks-they-need
Duration seconds: 4269

## Resource

In this episode of The Build Up Podcast , host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector. We explore the challenges of marketing in construction, from branding and B2B strategy to the unique difficulties of selling services like facilities management and maintenance contracts. Craig shares insights from his work with Ignite Facilities, discussing how personalised marketing and real-world experience can help brands stand out in a competitive market. The conversation also covers the role of health and safety in marketing, the often-overlooked value of preventative maintenance, and how to engage customers in industries where marketing is traditionally an afterthought. Subscribe now and don’t miss future episodes of The Build Up podcast!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/craig-hancock-how-to-sell-what-no-one-thinks-they-need/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-build-up-7045860/craig-hancock-how-to-sell-what-no-one-thinks-they-need.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.