# 6 Things I Believe That Most People In The Fitness Industry Disagree With!

Page: https://stenobird.com/podcast/the-brian-keane-podcast-1110836/6-things-i-believe-that-most-people-in-the-fitness-industry-disagree-with
Text version: https://stenobird.com/podcast/the-brian-keane-podcast-1110836/6-things-i-believe-that-most-people-in-the-fitness-industry-disagree-with.md
Podcast: [Build Without Breaking - With Brian Keane](https://stenobird.com/podcast/the-brian-keane-podcast-1110836)
Published: 2026-03-12T08:40:00+00:00
Episode link: https://briankeanefitness.libsyn.com/6-things-i-believe-that-most-people-in-the-fitness-industry-disagree-with
Audio file: https://traffic.libsyn.com/secure/briankeanefitness/belive_ine.mp3?dest-id=422031
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Duration seconds: 1617

## Resource

Solo bonus podcast from my other show 'The Fitness Business Podcast with Brian Keane" going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before SellingTHE 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead Generation: Targeted Messaging Over Quantity 24:52 Scaling Your Business: Leverage vs. Hustle 26:55 Premium Pricing: The Value of Expertise The Circle Group Mastermind: https://briankeanefitness.com/online-mastermind Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

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