# #595: The Rebrand Episode – Why Build Without Breaking!

Page: https://stenobird.com/podcast/the-brian-keane-podcast-1110836/595-the-rebrand-episode-why-build-without-breaking
Text version: https://stenobird.com/podcast/the-brian-keane-podcast-1110836/595-the-rebrand-episode-why-build-without-breaking.md
Podcast: [Build Without Breaking - With Brian Keane](https://stenobird.com/podcast/the-brian-keane-podcast-1110836)
Published: 2026-06-29T01:00:00+00:00
Episode link: https://briankeanefitness.libsyn.com/595-the-rebrand-episode-why-build-without-breaking
Audio file: https://traffic.libsyn.com/secure/briankeanefitness/BKP_595_AUDIO.mp3?dest-id=422031
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-brian-keane-podcast-1110836/episodes/595-the-rebrand-episode-why-build-without-breaking
Duration seconds: 2983

## Resource

Solo episode going through the podcast rebrand. Enjoy. Timestamps may vary by 2-4 minutes based on your podcast platform. 00:13 Introduction to Build Without Breaking 02:29 The Journey of Transformation 05:54 Facing Misalignment and Overwhelm 10:13 The Turning Point: Realisations and Decisions 15:58 Building a Fitness Business from Scratch 18:22 Shifting Values and Priorities 25:30 The Self-Worth Dilemma 28:25 Shifting Mindsets: From Zero-Sum to Positive-Sum Games 33:28 The Subjectivity of Success 36:50 The Dangers of Mimetic Desire 39:58 Identity Work: Building Without Breaking The Circle: https://briankeanefitness.com/online-mastermind Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

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## Transcript

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