# Why 'just broaden your appeal' is a trap for premium brands

Page: https://stenobird.com/podcast/the-brand-marketing-show-1210258/why-just-broaden-your-appeal-is-a-trap-for-premium-brands
Text version: https://stenobird.com/podcast/the-brand-marketing-show-1210258/why-just-broaden-your-appeal-is-a-trap-for-premium-brands.md
Podcast: [The Brand Marketing Show](https://stenobird.com/podcast/the-brand-marketing-show-1210258)
Published: 2026-06-11T22:17:00+00:00
Episode link: https://productpreneursuccess.libsyn.com/why-mass-appeal-is-a-trap-for-premium-brands
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/Why-just-broaden-your-appeal-is-a-trap-for-premium-brands.mp3?dest-id=1827761
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/why-just-broaden-your-appeal-is-a-trap-for-premium-brands
Duration seconds: 1194

## Resource

Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle with the most mass appeal. For a premium brand, that advice isn't a growth lever – it's a slow dismantling. In this episode, Catherine Langman unpacks why mass appeal attracts the wrong customer, trains the algorithm against you, and repels the buyer who'd happily pay full price – plus why the big programs keep giving the same advice, and the brand that runs zero sales ads on Meta on purpose and grows anyway. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk Tags: premium brand marketing, ecommerce marketing, premium ecommerce, brand strategy, meta ads, facebook ads, premium positioning, considered purchase, ecommerce australia, the brand marketing show, customer acquisition, brand building

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## Transcript

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