# The marketing mistake that costs more than your ad spend

Page: https://stenobird.com/podcast/the-brand-marketing-show-1210258/the-marketing-mistake-that-costs-more-than-your-ad-spend
Text version: https://stenobird.com/podcast/the-brand-marketing-show-1210258/the-marketing-mistake-that-costs-more-than-your-ad-spend.md
Podcast: [The Brand Marketing Show](https://stenobird.com/podcast/the-brand-marketing-show-1210258)
Published: 2026-07-22T22:58:00+00:00
Episode link: https://productpreneursuccess.libsyn.com/the-marketing-mistake-that-costs-more-than-your-ad-spend
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/The-marketing-mistake-that-costs-more-than-your-ad-spend.mp3?dest-id=1827761
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/the-marketing-mistake-that-costs-more-than-your-ad-spend
Duration seconds: 2224

## Resource

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places at once. I walk through the small silent leaks that hide behind healthy-looking numbers, the "wrong machine" problem (and why I'd have gone broke marketing my first business the way Huggies markets nappies), and the most expensive thing in your business – which isn't your ad spend. You'll leave with a better question than "what's the one thing," and a practical way to find the one constraint actually holding your brand back. Find this episode and more at https://www.productpreneurmarketing.com/episode-326/ ecommerce marketing, premium brand marketing, how to scale ecommerce, product based business, marketing podcast, conversion rate, customer research, small business Australia

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## Transcript

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