# Is it your ads, or is it the RBA?

Page: https://stenobird.com/podcast/the-brand-marketing-show-1210258/is-it-your-ads-or-is-it-the-rba
Text version: https://stenobird.com/podcast/the-brand-marketing-show-1210258/is-it-your-ads-or-is-it-the-rba.md
Podcast: [The Brand Marketing Show](https://stenobird.com/podcast/the-brand-marketing-show-1210258)
Published: 2026-06-16T01:58:00+00:00
Episode link: https://productpreneursuccess.libsyn.com/is-it-your-ads-or-is-it-the-rba
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/productpreneursuccess/Is-it-your-ads-or-is-it-the-RBA.mp3?dest-id=1827761
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-marketing-show-1210258/episodes/is-it-your-ads-or-is-it-the-rba
Duration seconds: 909

## Resource

Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the same time with clean changelogs, the problem usually isn't the platform. It's the market. In this episode, Catherine Langman explains how Australia's interest-rate and cost-of-living environment hits the premium, mortgage-belt buyer first and hardest, how to tell a macro demand wobble from a genuine ad problem, and why panic-fixing a system that was never broken turns a two-week dip into a two-month crisis. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk

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## Transcript

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