# 98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy

Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy
Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy.md
Podcast: [The Brand & Market Podcast - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214)
Published: 2026-06-03T10:00:00+00:00
Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy
Audio file: https://episodes.captivate.fm/episode/5a07d4b2-1e13-45dc-a100-c4faeccbe655.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/98-marketing-your-short-term-rental-in-2026-the-spider-web-strategy
Duration seconds: 2587

## Resource

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (1:00) Wednesday Wins (3:26) What’s changed about marketing (5:45) The marketing spider web model (7:40) The discovery phase (10:20) The trust-building phase (17:02) 20% off your annual subscription of Lodgify (20:48) The conversion phase (31:08) Continue to market after they’ve booked (38:40) Mentioned in This Episode: Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarket Episode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-my Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Sweet Adventures: Boutique Vacation Rental Management: sweetadventures.net Seth Bolt: instagram.com/drsethbolt Tori Bolt: instagram.com/toribolt Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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