# 85: Start With Brand Strategy: The Smartest First Step for Airbnb Success

Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/85-start-with-brand-strategy-the-smartest-first-step-for-airbnb-success
Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/85-start-with-brand-strategy-the-smartest-first-step-for-airbnb-success.md
Podcast: [The Brand & Market Podcast - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214)
Published: 2026-03-04T10:00:00+00:00
Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/start-with-brand-strategy-the-smartest-first-step-for-airbnb-success
Audio file: https://episodes.captivate.fm/episode/9efdece7-368b-4e5d-b4e9-6e350cd0bbba.mp3
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Duration seconds: 1644

## Resource

Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer. Time-stamps: Understanding brand strategy (2:51) Brand design before interior design (4:50) Doing the market research (5:20) Understanding your ideal client (8:26) Defining the guest experience (9:36) Naming your property (10:59) Selecting your color palette (13:46) The timeline for brand and interior design (15:52) What happens when you don’t have a brand strategy (20:38) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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## Transcript

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