# 82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental

Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/82-why-now-is-the-right-time-to-implement-a-direct-booking-site-for-your-short-term-rental
Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/82-why-now-is-the-right-time-to-implement-a-direct-booking-site-for-your-short-term-rental.md
Podcast: [The Brand & Market Podcast - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214)
Published: 2026-02-11T10:00:00+00:00
Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/why-now-is-the-right-time-to-implement-a-direct-booking-site-for-your-short-term-rental
Audio file: https://episodes.captivate.fm/episode/e2e1aa6b-7e34-47bf-9704-34b03025d2c6.mp3
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Duration seconds: 1111

## Resource

Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response. Time-stamps: Recent changes to Airbnb fees (1:51) How the fees are impacting my properties (5:55) Short-Term Rental Marketing Quiz (10:56) Will all hosts eventually have to pay the larger fee? (11:33) The solution is a direct booking site (15:41) Mentioned in This Episode: Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97 Airbnb Service Fees: airbnb.com/help/article Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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