# 76: Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]

Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/76-branding-for-your-short-term-rental-the-homestead-at-cunningham-creek-an-airbnb-branding-case-study
Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/76-branding-for-your-short-term-rental-the-homestead-at-cunningham-creek-an-airbnb-branding-case-study.md
Podcast: [The Brand & Market Podcast - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214)
Published: 2025-12-31T10:00:00+00:00
Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/branding-for-your-short-term-rental-the-homestead-at-cunningham-creek-an-airbnb-branding-case-study
Audio file: https://episodes.captivate.fm/episode/b2be202c-9d3c-4d92-b010-d947e92118f7.mp3
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Duration seconds: 1865

## Resource

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property. Time-stamps: The story behind the name (2:13) Creating themes through branding (7:55) Understanding our ideal guest avatar (10:39) What differentiates our rental from others nearby (14:44) How the brand theme is reflected in the interior design (20:05) Brand visuals and the intentional design decisions (22:45) Incorporating brand visuals throughout your property (26:11) Mentioned in This Episode: The Homestead at Cunningham Creek on Airbnb: airbnb.com/rooms The Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatcc The Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creek Connect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

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