# 115: Why Hospitality Founders Need to Be in Their Content

Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/115-why-hospitality-founders-need-to-be-in-their-content
Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/115-why-hospitality-founders-need-to-be-in-their-content.md
Podcast: [Brand & Market - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214)
Published: 2026-09-17T10:00:00+00:00
Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/115-why-hospitality-founders-need-to-be-in-their-content
Audio file: https://episodes.captivate.fm/episode/434dc6c3-aa7d-490b-aa38-feb9af601dcb.mp3
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Duration seconds: 1238

## Resource

Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!). Time-stamps: Your property’s strength is in the human connection (3:11) Being in the content doesn’t mean making the content ABOUT you (5:37) 20% off Lodgify (9:57) What you, the founder, should actually talk about in your content (11:03) Founder content builds familiarity before the reservation (14:54) “I’m awkward on camera” (16:30) This is where b-roll becomes your best friend (18:08) Mentioned in This Episode: Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

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