# 4 Wins #263 — You're Too Good to Market Yourself

Page: https://stenobird.com/podcast/the-brand-ed-podcast-1221341/4-wins-263-you-re-too-good-to-market-yourself
Text version: https://stenobird.com/podcast/the-brand-ed-podcast-1221341/4-wins-263-you-re-too-good-to-market-yourself.md
Podcast: [The Brand ED Podcast](https://stenobird.com/podcast/the-brand-ed-podcast-1221341)
Published: 2026-04-10T09:45:00+00:00
Episode link: https://share.transistor.fm/s/64efa78b
Audio file: https://media.transistor.fm/64efa78b/a81156d6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-ed-podcast-1221341/episodes/4-wins-263-you-re-too-good-to-market-yourself
Duration seconds: 706

## Resource

You're probably too good at what you do to market yourself well. In this week's 4 Wins: a free printable calendar tool, why more marketing makes things worse, rules vs. wisdom, and the COO-style AI agent I'm building for my own consulting business. —— Every Friday I pack 4 wins into under 4 minutes — a tool to try, a client question answered, something to think on, and a personal story that connects to your business. This is Issue #263 and the first-ever issue recorded for YouTube (after 262 previous email-only issues). IN THIS ISSUE: 🏆 WIN #1 — A Free Printable Annual Calendar (NeatoCal) Miss the days of a simple, printable year-at-a-glance calendar? NeatoCal is a free tool hosted on GitHub that lets you print a fully customizable single-page annual calendar — no account, no subscription, no hassle. Check out the YouTube issue where I walk you through a live demo so you can use it even if you've never heard of GitHub. → Try NeatoCal: https://github.com/abetusk/neatocal?ref=robbyf_com-issue_263 🏆 WIN #2 — Why More Marketing Actually Makes Things Worse This is Part 4 of an ongoing series. The harder truth? The better you are at what you do, the worse you are at marketing yourself. I call it the Knows-Nose Problem — you know too much and your nose is too close to your own work. I share two embarrassing (and real) quotes from my own client call transcripts to prove it. 🏆 WIN #3 — Rules vs. Wisdom Rules only get you so far. What running a business actually requires is wisdom — the hard-earned, often-lost art of discerning good from bad in complicated situations. 🏆 WIN #4 — Building a COO-Style AI Agent for My Business I'm an idea factory. And idea factories create pollution. So I've started building a COO-style AI agent to cut through the noise — one that confronts my weak…

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## Transcript

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