# Valuable and Visible: Vanessa Errecarte, Author & MBA Lecturer, on Redefining Personal Branding

Page: https://stenobird.com/podcast/the-brand-called-you-1170976/valuable-and-visible-vanessa-errecarte-author-mba-lecturer-on-redefining-personal-branding
Text version: https://stenobird.com/podcast/the-brand-called-you-1170976/valuable-and-visible-vanessa-errecarte-author-mba-lecturer-on-redefining-personal-branding.md
Podcast: [The Brand Called You](https://stenobird.com/podcast/the-brand-called-you-1170976)
Published: 2026-05-16T07:15:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/tbcy/episodes/Valuable-and-Visible-Vanessa-Errecarte--Author--MBA-Lecturer--on-Redefining-Personal-Branding-e3jep5k
Audio file: https://anchor.fm/s/a19b694/podcast/play/120070772/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-16%2F424261808-44100-2-e0abda6e65e9a.mp3
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Duration seconds: 1477

## Resource

Join us in this enlightening episode of TBCY as we welcome Vanessa Errecarte, accomplished author of Valuable and Visible: Redefining Personal Branding by Putting Impact Over Image. Vanessa shares her unique journey at the intersection of academia, consulting, and branding, revealing the defining moments that shaped her perspective. Dive deep into the misconceptions surrounding personal value, the real meaning of personal branding, and how to authentically articulate your distinct value in a crowded, AI-driven world. Whether you’re an introvert, a seasoned professional, or just beginning to think about your personal brand, this episode offers practical insights and actionable strategies to help you stand out by prioritizing impact over image. Don’t forget to like, subscribe, and hit the bell icon to stay updated with more leadership lessons and inspiration.

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## Transcript

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