# Unlocking Personal Transformation: Frank ter Horst, Founder of Gvidado, on Coaching, Change, and Authenticity

Page: https://stenobird.com/podcast/the-brand-called-you-1170976/unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity
Text version: https://stenobird.com/podcast/the-brand-called-you-1170976/unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity.md
Podcast: [The Brand Called You](https://stenobird.com/podcast/the-brand-called-you-1170976)
Published: 2026-06-11T07:15:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/tbcy/episodes/Unlocking-Personal-Transformation-Frank-ter-Horst--Founder-of-Gvidado--on-Coaching--Change--and-Authenticity-e3kkvgc
Audio file: https://anchor.fm/s/a19b694/podcast/play/121322444/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-11%2F425931604-44100-2-8a92ae90f1fa8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-called-you-1170976/episodes/unlocking-personal-transformation-frank-ter-horst-founder-of-gvidado-on-coaching-change-and-authenticity
Duration seconds: 1719

## Resource

Join us for an insightful conversation with Frank ter Horst, Founder of Gvidado, on The Brand Called You podcast. With a diverse background spanning interior design, hospitality, and entrepreneurship, Frank now serves as a professional thinking partner—a role often associated with coaching, but one that he approaches through a uniquely visual and transformational lens. In this episode, Frank shares how visual thinking and deep listening help individuals uncover their strengths, gain clarity, and navigate personal and professional transitions with confidence. Frank reflects on lessons learned from entrepreneurial setbacks, including a luxury hospitality venture that ultimately did not succeed, demonstrating how failure can become a catalyst for growth and reinvention. Together with host Lisa Lipkin, he explores resistance to change, the importance of self-awareness, and how cultural perspectives shape our attitudes toward risk, failure, and reinvention. Whether you're navigating a career transition, building a personal brand, or seeking greater clarity in your life, Frank’s practical wisdom on asking the right questions, leveraging strengths, and embracing change offers valuable guidance. Don’t miss this insightful conversation on the psychology of change, the power of self-awareness, and the value of having the right thinking partner during life’s transitions.

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## Transcript

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