# Revolutionizing Health Metrics: Richard Barnes, Founder & CEO of Select Research, on Body Volume Index (BVI)

Page: https://stenobird.com/podcast/the-brand-called-you-1170976/revolutionizing-health-metrics-richard-barnes-founder-ceo-of-select-research-on-body-volume-index-bvi
Text version: https://stenobird.com/podcast/the-brand-called-you-1170976/revolutionizing-health-metrics-richard-barnes-founder-ceo-of-select-research-on-body-volume-index-bvi.md
Podcast: [The Brand Called You](https://stenobird.com/podcast/the-brand-called-you-1170976)
Published: 2026-07-10T07:15:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/tbcy/episodes/Revolutionizing-Health-Metrics-Richard-Barnes--Founder--CEO-of-Select-Research--on-Body-Volume-Index-BVI-e3lt6rh
Audio file: https://anchor.fm/s/a19b694/podcast/play/122640689/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-10%2F427698977-44100-2-6d323e7921954.mp3
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Duration seconds: 2734

## Resource

In this episode of TBCY, we sit down with Richard Barnes, Founder & CEO of Select Research and the visionary behind the groundbreaking Body Volume Index (BVI). Richard shares his journey from pioneering body-shape imaging in retail to revolutionizing health assessment with BVI—a powerful alternative to the nearly 200-year-old Body Mass Index (BMI). Discover how BVI leverages advanced imaging, MRI technology, and smartphone technology to deliver personalized health metrics, offering deeper insights for individuals, healthcare professionals, and organizations worldwide. Learn about the research collaborations with the CDC, the Mayo Clinic, and global health organizations, and discover how BVI is reshaping health risk prediction, especially with the rise of GLP-1 weight-loss drugs and the expanding capabilities of AI. Richard also discusses adoption challenges, regulatory considerations, insurance implications, and the future of personalized health measurement. Interested in the intersection of health technology, AI, and public health? This episode is a must-watch!

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