# Designed to Win: Leadership Lessons from S Devarajan, Former Managing Director of Tata Elxsi

Page: https://stenobird.com/podcast/the-brand-called-you-1170976/designed-to-win-leadership-lessons-from-s-devarajan-former-managing-director-of-tata-elxsi
Text version: https://stenobird.com/podcast/the-brand-called-you-1170976/designed-to-win-leadership-lessons-from-s-devarajan-former-managing-director-of-tata-elxsi.md
Podcast: [The Brand Called You](https://stenobird.com/podcast/the-brand-called-you-1170976)
Published: 2026-06-06T07:15:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/tbcy/episodes/Designed-to-Win-Leadership-Lessons-from-S-Devarajan--Former-Managing-Director-of-Tata-Elxsi-e3k7i9g
Audio file: https://anchor.fm/s/a19b694/podcast/play/120882928/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-2%2F425344328-44100-2-e772e01e61b37.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-brand-called-you-1170976/episodes/designed-to-win-leadership-lessons-from-s-devarajan-former-managing-director-of-tata-elxsi
Duration seconds: 1597

## Resource

Join us in this insightful episode of TBCY, where Ashutosh Garg sits down with S Devarajan, former Managing Director of Tata Elxsi and author of Designed to Win. Discover how S Devarajan led a remarkable turnaround at Tata Elxsi, building a world-class technology and design company against all odds. Learn about leadership, innovation, team building, and how organizations can stay ahead in a rapidly evolving technology landscape. Whether you're a leader, entrepreneur, or innovator, this conversation is packed with practical lessons and valuable insights. Key Topics Covered: • Early leadership experiences• The realities behind corporate turnarounds• Balancing technology, business, and creativity• Creating new markets and talent ecosystems• Leadership lessons learned along the journey• Key insights from Designed to Win• The truth behind the glamour of success

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-brand-called-you-1170976/episodes/designed-to-win-leadership-lessons-from-s-devarajan-former-managing-director-of-tata-elxsi/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-brand-called-you-1170976/designed-to-win-leadership-lessons-from-s-devarajan-former-managing-director-of-tata-elxsi.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.