# Marketing With Purpose Kit: Turning Marketing into a Revenue Engine

Page: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2
Text version: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2.md
Podcast: [The Bliss Business Podcast](https://stenobird.com/podcast/the-bliss-business-podcast-7082902)
Published: 2026-05-13T17:57:16+00:00
Episode link: https://podcasters.spotify.com/pod/show/zero-company/episodes/Marketing-With-Purpose-Kit-Turning-Marketing-into-a-Revenue-Engine-e3jarkl
Audio file: https://anchor.fm/s/f08fbcb8/podcast/play/119942229/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-13%2F424088691-44100-2-d52269ba1c545.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-bliss-business-podcast-7082902/episodes/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-2
Duration seconds: 1722

## Resource

Marketing should not just support growth. It should drive it. The most successful franchise brands understand that marketing becomes a true revenue engine when strategy, operations, and leadership are fully aligned. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Madeleine Zook, Co-Founder of Catalyst . Madeleine Zook, CFE, is a recognized leader in the franchise industry with experience as a multi-brand franchisor, multi-unit franchisee, and founder of multiple agencies across franchise marketing, operations, and recruitment. Most recently, she partnered with franchise executive David Barr to launch Catalyst, a growth and marketing advisory firm supporting emerging and mid-market brands representing more than $1 billion in system-wide revenue. Recognized as one of USA Today’s Top 10 CMOs to Watch and among Philadelphia’s Top 100 C-Suite Executives, Madeleine is also the founder of Together She Can, a nonprofit supporting underserved communities through access to essential hygiene products. 📅 Wednesday, May 13, 2026 | 🕗 8:00 AM PST 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • What it takes to turn marketing into a true revenue engine • Aligning franchise growth strategy with operational execution • Supporting emerging brands through scalable marketing systems • Why purpose-driven leadership strengthens long-term growth 🎧 If you’re building a franchise brand or looking to connect marketing more directly to measurable business results, this conversation delivers both strategic insight and inspiration.

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## Transcript

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