# Building Purpose-Led Marketing Systems with Gareth Bain

Page: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/building-purpose-led-marketing-systems-with-gareth-bain
Text version: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/building-purpose-led-marketing-systems-with-gareth-bain.md
Podcast: [The Bliss Business Podcast](https://stenobird.com/podcast/the-bliss-business-podcast-7082902)
Published: 2026-05-19T18:53:08+00:00
Episode link: https://podcasters.spotify.com/pod/show/zero-company/episodes/Building-Purpose-Led-Marketing-Systems-with-Gareth-Bain-e3jk02b
Audio file: https://anchor.fm/s/f08fbcb8/podcast/play/120241675/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-19%2F424489406-44100-2-b0210c3979578.mp3
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Duration seconds: 2481

## Resource

Marketing is no longer just about clicks, leads, campaigns, or clever tactics. For founder-led companies, sustainable growth requires clarity, rhythm, systems, and a deeper sense of purpose behind the work. In this episode of The Bliss Business Podcast , we welcome Gareth Bain , award-winning Fractional Chief Marketing Officer, Growth Strategist, and founder of Got Legs Digital .Gareth brings more than 17 years of experience helping SaaS, FinTech, PropTech, and technology-driven companies move from reactive marketing to predictable growth, with experience supporting brands including American Express, LEGO, Blackstone, and MoneyGram. Through Got Legs Digital, Gareth helps businesses fix what often breaks first — unclear messaging, bloated acquisition costs, leaky funnels, and founder-dependent marketing — while also advancing a purpose-led mission that has helped contribute to more than 500 prosthetic leg donations for amputee survivors across Africa. In Growth That’s Got Legs , we explore: • Why founder-led companies often get stuck in reactive marketing • How fractional CMO leadership helps businesses scale with less risk • Why messaging, funnels, automation, and operating rhythm matter for predictable growth • How purpose can become part of a company’s growth system • Why ethical marketing requires clarity, honesty, and responsibility • How businesses can grow revenue while creating human impact 🎙️ Hosted by Stephen Sakach and Tullio Siragusa 🎧 Produced by Martha Huerta Growth is not just about moving faster. It is about building systems that help businesses move with clarity, purpose, and impact.

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## Transcript

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