# E71: Problem Framing & Opportunity Sizing – Unlocking Big Growth with Design Principles

Page: https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e71-problem-framing-opportunity-sizing-unlocking-big-growth-with-design-principles
Text version: https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e71-problem-framing-opportunity-sizing-unlocking-big-growth-with-design-principles.md
Podcast: [The BIG Strategy Podcast](https://stenobird.com/podcast/the-big-strategy-podcast-7027508)
Published: 2025-10-14T12:00:00+00:00
Episode link: https://development.brstdev.com/biginnovates/podcast/e71-problem-framing-opportunity-sizing-unlocking-big-growth-with-design-principles
Audio file: https://episodes.captivate.fm/episode/7ed12519-e612-4b37-8ae2-d671bed32a35.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-big-strategy-podcast-7027508/episodes/e71-problem-framing-opportunity-sizing-unlocking-big-growth-with-design-principles
Duration seconds: 2504

## Resource

Dave Rochlin is a leading expert in design thinking, corporate innovation and entrepreneurship, blending practical experience with academic insight from teaching at HAAS. In this episode, Dave joins host Jeff Eyet to break down how to determine if an idea is worth pursuing, validate its potential, navigate pivots and avoid common innovation pitfalls – sharing hard-won strategies for real-world business growth. In this episode, we explore: (05:43) Customer-centric value creation (07:01) Navigating pivoting and sunk costs (10:07) Innovation strategy funnel (13:49) Beyond data, observing real behaviors (18:50) Focused discovery and validation process (20:16) Market sizing and validation steps (25:14) Creating effective problem-solving hypotheses (27:43) Embracing trial and error (29:16) Creative data-driven decision making (37:41) Startup pivot dynamics (39:08) Strategic pivoting explained Connect with Dave Rochlin on LinkedIn Connect with Jeff Eyet on LinkedIn  Follow The Berkeley Innovation Group  Download The BIG Strategy Playbook for FREE Subscribe to The Berkeley Innovation Group Youtube Channel  Find out more about The Berkeley Innovation Group: www.biginnovates.com  

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## Transcript

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