# E072: GTM Strategy & Storytelling – Why Stories Matter

Page: https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e072-gtm-strategy-storytelling-why-stories-matter
Text version: https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e072-gtm-strategy-storytelling-why-stories-matter.md
Podcast: [The BIG Strategy Podcast](https://stenobird.com/podcast/the-big-strategy-podcast-7027508)
Published: 2025-10-21T15:00:00+00:00
Episode link: https://development.brstdev.com/biginnovates/podcast/e072-gtm-strategy-storytelling-why-stories-matter
Audio file: https://episodes.captivate.fm/episode/6167da10-987d-4d12-aaf4-6e5b4e658c46.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-big-strategy-podcast-7027508/episodes/e072-gtm-strategy-storytelling-why-stories-matter
Duration seconds: 1825

## Resource

Jennifer Caleshu is a leadership communications expert, executive coach, and faculty director at the Berkeley Executive Coaching Institute, with deep ties to the Haas School of Business. In this episode, Jennifer joins Jeff Eyet to dive into the power of storytelling in business, how leaders build trust, and practical strategies for authentic, memorable communication – whether pitching, presenting, or leading teams. In this episode, we explore: (05:55) Leading authentically through story (09:34) Tuning your message to the audience (12:10) Knowing and inspiring your audience (16:26) The hidden power of nonverbal cues (18:57) Simple strategies for better communication (23:08) Owning your expertise with confidence (24:03) How to know your audience and share with ease (28:21) Final insights on storytelling and connection Connect with Jennifer Caleshu on LinkedIn Connect with Jeff Eyet on LinkedIn  Follow The Berkeley Innovation Group  Download The BIG Strategy Playbook for FREE Subscribe to The Berkeley Innovation Group Youtube Channel  Find out more about The Berkeley Innovation Group: www.biginnovates.com  

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## Transcript

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