# E064: Ecology-Inspired Strategy in Shifting Markets with Rob Dunn

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Text version: https://stenobird.com/podcast/the-big-strategy-podcast-7027508/e064-ecology-inspired-strategy-in-shifting-markets-with-rob-dunn.md
Podcast: [The BIG Strategy Podcast](https://stenobird.com/podcast/the-big-strategy-podcast-7027508)
Published: 2025-08-26T12:00:00+00:00
Episode link: https://development.brstdev.com/biginnovates/podcast/e064-ecology-inspired-strategy-in-shifting-markets-with-rob-dunn
Audio file: https://episodes.captivate.fm/episode/ffee83d6-1eaa-4c18-98c2-7d91d02e005f.mp3
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Duration seconds: 2611

## Resource

Rob Dunn is the author of ‘ The Call of the Honeyguide ’, ecologist, evolutionary biologist, and professor at NC State. He joins the show to explore a powerful question: what if the answers to our biggest strategic challenges are hiding in nature? The conversation looks at why traditional business frameworks often fall short in a world shaped by systems and interdependence, and how leaders can borrow ideas from nature, like diversity, adaptability, and cooperation, to navigate change more effectively. In this episode, we explore: Why nature matters for business strategy Digital vs. physical and the growing disconnect Mutualism in action: dogs, crops and overlooked systems How low biodiversity shapes what we eat Balancing policy, profit and personal responsibility Nature as a source of resilience and innovation Connect with Rob Dunn on LinkedIn The Call of the Honeyguide – Book A Natural History of the Future – Book Delicious – Book Howard Marks – Author More of Rob Dunn’s Work Connect with Jeff Eyet on LinkedIn  Follow The Berkeley Innovation Group  Download The BIG Strategy Playbook for FREE Subscribe to The Berkeley Innovation Group Youtube Channel  Find out more about The Berkeley Innovation Group: www.biginnovates.com  

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## Transcript

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