# Ep. 204: Fixing the blind spots in sports betting marketing w/ Allan Stone from Intelitics

Page: https://stenobird.com/podcast/the-betting-startups-podcast-7038302/ep-204-fixing-the-blind-spots-in-sports-betting-marketing-w-allan-stone-from-intelitics
Text version: https://stenobird.com/podcast/the-betting-startups-podcast-7038302/ep-204-fixing-the-blind-spots-in-sports-betting-marketing-w-allan-stone-from-intelitics.md
Podcast: [The Betting Startups Podcast](https://stenobird.com/podcast/the-betting-startups-podcast-7038302)
Published: 2026-03-31T12:00:00+00:00
Episode link: https://bettingstartups.podbean.com/e/ep-204-fixing-the-blind-spots-in-sports-betting-marketing-w-allan-stone-from-intelitics/
Audio file: https://mcdn.podbean.com/mf/web/vdi4yrry6zmy3qwy/Ep_204_-_Allan_Stone_Intellitics6k2y6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-betting-startups-podcast-7038302/episodes/ep-204-fixing-the-blind-spots-in-sports-betting-marketing-w-allan-stone-from-intelitics
Duration seconds: 1830

## Resource

Ep. 204 features Allan Stone, CEO & Co-Founder of Intelitics, a marketing intelligence platform helping betting and iGaming companies better understand the true impact of their marketing spend and optimize performance across the full player lifecycle.Hear them discuss: Allan’s journey into betting, from online poker to affiliates and founding Intelitics The origin story of Intelitics and the gap in marketing intelligence within real money gaming How shifting consumer behavior (desktop → mobile) reshaped marketing opportunities in the industry What “marketing intelligence” really means and how it connects spend to actual revenue outcomes Why traditional metrics like deposits or FTDs aren’t enough to measure true ROI The complexity of attribution across channels, affiliates, and player behavior How operators can use real-time data to optimize acquisition, retention, and reactivation The impact of AI on SaaS models and changing expectations around pricing and value Why betting companies need purpose-built, vertical-specific technology to solve deep industry problems The evolving marketing mix in 2026, including opportunities in underutilized channels like Yahoo and Reddit Key differences in marketing strategies between traditional sportsbooks and emerging products like prediction markets Advice for founders on aligning marketing spend with unit economics and long-term business outcomes SBC Americas First Pitch is back in Fort Lauderdale (June 9–11), bringing together some of the most exciting companies in real money gaming for a chance to win an exclusive prize package valued at $100,000. Applications are now open. Submit your application before April 17th using this link: https://sbcevents.com/sbc-summit-americas/first-pitch/ Catch the video version of this episode h…

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