# 436 - Client Onboarding That Creates Lifetime Customers

Page: https://stenobird.com/podcast/the-best-small-business-show-7072532/436-client-onboarding-that-creates-lifetime-customers
Text version: https://stenobird.com/podcast/the-best-small-business-show-7072532/436-client-onboarding-that-creates-lifetime-customers.md
Podcast: [The Best Small Business Show](https://stenobird.com/podcast/the-best-small-business-show-7072532)
Published: 2026-01-26T21:30:00+00:00
Episode link: https://richgee.libsyn.com/436-client-onboarding-that-creates-lifetime-customers
Audio file: https://traffic.libsyn.com/secure/richgee/436_-_Client_Onboarding_That_Creates_Lifetime_Customers.mp3?dest-id=137174
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JSON: https://stenobird.com/v1/public/podcasts/the-best-small-business-show-7072532/episodes/436-client-onboarding-that-creates-lifetime-customers
Duration seconds: 1281

## Resource

Most businesses work so hard to get the "Yes," they forget what happens the minute the contract is signed. It's that gap between the "Yes" and the actual work where customers decide if they love you or regret you.

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## Transcript

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