# JF 4223: Ratio Metrics, Lead Quality and Scaling Capital Raising with Richard McGirr

Page: https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr
Text version: https://stenobird.com/podcast/the-best-ever-cre-show-740347/jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr.md
Podcast: [The Best Ever CRE Show](https://stenobird.com/podcast/the-best-ever-cre-show-740347)
Published: 2026-04-13T08:00:00+00:00
Episode link: https://traffic.megaphone.fm/BCRRB1995007789.mp3?updated=1775769431
Audio file: https://traffic.megaphone.fm/BCRRB1995007789.mp3?updated=1775769431
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JSON: https://stenobird.com/v1/public/podcasts/the-best-ever-cre-show-740347/episodes/jf-4223-ratio-metrics-lead-quality-and-scaling-capital-raising-with-richard-mcgirr
Duration seconds: 2024

## Resource

Richard McGirr breaks down why absolute metrics alone can lead to perverse incentives and how pairing them with ratio metrics can transform your business. You'll discover the critical difference between raw lead counts and quality indicators like lead-to-call ratios. Richard shares real-world examples from his thriving property fund, revealing how focusing on these ratios helped him raise over $12 million in just Q1, doubling previous months' results and setting new records. Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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