# Fake News & Cold Beer: The Fall of Pulque

Page: https://stenobird.com/podcast/the-beer-craft-homebrewing-podcast-7057278/fake-news-cold-beer-the-fall-of-pulque
Text version: https://stenobird.com/podcast/the-beer-craft-homebrewing-podcast-7057278/fake-news-cold-beer-the-fall-of-pulque.md
Podcast: [The Beer Craft, Homebrewing Podcast](https://stenobird.com/podcast/the-beer-craft-homebrewing-podcast-7057278)
Published: 2026-03-19T19:28:00+00:00
Episode link: https://b367848b-fa6d-4674-b5f1-5594c96afd52.libsyn.com/fake-news-cold-beer-the-fall-of-pulque
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/b367848b-fa6d-4674-b5f1-5594c96afd52/TBC_Ep63_s2e15.mp3?dest-id=4745927
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-beer-craft-homebrewing-podcast-7057278/episodes/fake-news-cold-beer-the-fall-of-pulque
Duration seconds: 3716

## Resource

Before Corona. Before Tecate. Before Mexican lager. Mexico had pulque, pronounced POOL-keh , a thick, funky, fermented agave drink that was once one of the most popular alcoholic drinks in the country, and sacred to the Aztecs. So what happened? In this episode of The Beer Craft , Ben and Andrew dig into one of the earliest "fake news" campaigns in alcohol history, a smear job that helped take down pulque and clear the way for industrial lager. Along the way, we trace the rise of Mexican beer through Austrian brewers, railroad expansion, and the clean, crisp style we know today. Two drinks. One country. A complete rewrite of drinking culture. Want to brew the style that won the culture war? BYO's Mexican Lager style profile is a downloadable guide with style background, ingredients, techniques, and a homebrew recipe. https://byo.com/product/mexican-lager/?ref=84 Affiliate link. Helps the show, costs you nothing. Music: "Twisted" Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License. http://creativecommons.org/licenses/by/4.0/ Music: "RetroFuture Dirty" Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License. http://creativecommons.org/licenses/by/4.0/

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-beer-craft-homebrewing-podcast-7057278/episodes/fake-news-cold-beer-the-fall-of-pulque/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-beer-craft-homebrewing-podcast-7057278/fake-news-cold-beer-the-fall-of-pulque.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.