# Stop Playing Fiat Games, Start Winning

Page: https://stenobird.com/podcast/the-becoming-sovereign-podcast-7280876/stop-playing-fiat-games-start-winning
Text version: https://stenobird.com/podcast/the-becoming-sovereign-podcast-7280876/stop-playing-fiat-games-start-winning.md
Podcast: [The Becoming Sovereign Podcast](https://stenobird.com/podcast/the-becoming-sovereign-podcast-7280876)
Published: 2025-12-29T14:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/thebitcoinbusinesspodcast/episodes/Stop-Playing-Fiat-Games--Start-Winning-e3ctdoj
Audio file: https://anchor.fm/s/fd53c4bc/podcast/play/113210579/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-28%2F415122331-44100-2-efce8f8122d6b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-becoming-sovereign-podcast-7280876/episodes/stop-playing-fiat-games-start-winning
Duration seconds: 5447

## Resource

The year 2025 has been a transformative one for Sovereign. In this special internal roundtable episode, host Brandon Karpeles is joined by the Sovereign "brain trust": Jeff Newman (Chief Revenue Officer) and John Balkam (Chief Marketing Officer). Together, they reflect on the pivot from a content-focused startup to a full-service Bitcoin business consultancy, and map out the vision for 2026. They break down: The Pivot: How Sovereign restructured in 2025 to focus on direct sales and solving real business problems Why "Crypto" is a Hard No: The importance of being Bitcoin-only and "firing" customers who want to play with altcoins The "Digital Transformation" Analogy: Why adopting Bitcoin today is exactly like adopting the internet in 2000—adapt or die The Employee Benefit: How paying employees in Bitcoin (or educating them on it) creates loyalty and protects their purchasing power Self-Custody for Businesses: Why you can't rely on banks (remember SVB?) and the practical benefits of instant, 24/7 settlement The 2026 Roadmap: Expanding beyond the echo chamber to general industry conferences and helping normal businesses discover Bitcoin Outsourced Orange Pilling: How Sovereign acts as the professional Bitcoin consultant for your skeptical family or business partners This episode is a look under the hood of a Bitcoin company and a call to action for every business owner: The time to get off zero is now. Connect with the Sovereign Team Website: https://sovreign.io Jeff Newman on X: @btyncJohn Balkam on X: @johnbalkam Sponsor: Bitcoin Well Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transacti…

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## Transcript

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