# Word of Mouth, Behavioral Science, and Building Brands ⎹ The Beauty of Business ep. 22 ⎹ Tom Ridges

Page: https://stenobird.com/podcast/the-beauty-of-business-6739519/word-of-mouth-behavioral-science-and-building-brands-the-beauty-of-business-ep-22-tom-ridges
Text version: https://stenobird.com/podcast/the-beauty-of-business-6739519/word-of-mouth-behavioral-science-and-building-brands-the-beauty-of-business-ep-22-tom-ridges.md
Podcast: [The Beauty of Business](https://stenobird.com/podcast/the-beauty-of-business-6739519)
Published: 2025-10-23T07:30:20+00:00
Episode link: https://rss.com/podcasts/beautyofbusinesspod/2286824
Audio file: https://content.rss.com/episodes/242417/2286824/beautyofbusinesspod/2025_10_23_07_19_17_b5a00538-970b-46a1-b0db-6a30727d60c7.mp3
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Duration seconds: 4632

## Resource

What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander Johannessen, he dives into social influence, cultural differences in consumer behavior, and why location-based advocacy is making a comeback for challenger and luxury brands alike. Visit Herdify here: https://www.herdify.com Connect with Tom: https://www.linkedin.com/in/tomridges/ The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/ Please subscribe to the podcast and give us a boost!

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## Transcript

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