# Make Video People Trust ⎹ The Beauty of Business ep. 24 ⎹ Will George

Page: https://stenobird.com/podcast/the-beauty-of-business-6739519/make-video-people-trust-the-beauty-of-business-ep-24-will-george
Text version: https://stenobird.com/podcast/the-beauty-of-business-6739519/make-video-people-trust-the-beauty-of-business-ep-24-will-george.md
Podcast: [The Beauty of Business](https://stenobird.com/podcast/the-beauty-of-business-6739519)
Published: 2025-11-06T14:23:42+00:00
Episode link: https://rss.com/podcasts/beautyofbusinesspod/2312320
Audio file: https://content.rss.com/episodes/242417/2312320/beautyofbusinesspod/2025_11_06_14_23_25_cb8f5e81-4796-4c27-a39b-bb5faa43f5fd.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-beauty-of-business-6739519/episodes/make-video-people-trust-the-beauty-of-business-ep-24-will-george
Duration seconds: 3896

## Resource

This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-skill crews speed up production without losing quality; why real customer testimonials beat templated spots; and the revision guardrails that keep momentum (lock music early, limit rounds, stick to a clear decision maker). We also cover cadence and repurposing: plan one thoughtful shoot, then slice it into dozens of assets that feed your channels for weeks. If you want video that ships faster, performs better, and still feels human, start here. A DEUS Marketing podcast. Visit us here; https://www.deusmarketing.io/ Visit Rolling Wave Media here: https://www.rollingwavemedia.com/ Connect with Will here: https://www.linkedin.com/in/will-george-%F0%9F%8C%8A-b8b490174/

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## Transcript

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