# Scaling a Fashion Brand Profitably: Finding PMF & Making Data-Driven Decisions

Page: https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/scaling-a-fashion-brand-profitably-finding-pmf-making-data-driven-decisions
Text version: https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376/scaling-a-fashion-brand-profitably-finding-pmf-making-data-driven-decisions.md
Podcast: [The BarberShop with Shantanu](https://stenobird.com/podcast/the-barbershop-with-shantanu-5613376)
Published: 2026-03-05T14:34:26+00:00
Episode link: https://rss.com/podcasts/thebarbershopwithshantanu/2603287
Audio file: https://content.rss.com/episodes/144664/2603287/thebarbershopwithshantanu/2026_03_05_14_23_02_3cc91054-1356-46b7-b805-6995077faec8.mp3
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Duration seconds: 2713

## Resource

This episode explores the realities of building a modern apparel brand from zero. Sanya and Adit, founders of Cove & Lane, are building a modern, quiet luxury clothing brand for ambitious professionals. Timeless pieces designed for people moving from boardrooms to social evenings. They join experts, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with industry leaders Shiv Shivakumar (Operating Partner, Advent | Ex-SVP, Nokia | Ex-CEO (India), PepsiCo) and Toshan Tamhane (Ex-McKinsey Senior Partner | Global Chief Operating Officer, UPL) for a sharp conversation on what it really takes to build a consumer brand. From repeat purchases and referrals to customer psychology and status signalling, the panel breaks down how founders can identify what is actually working. They also unpack a critical founder dilemma: Should early startups prioritise growth or profitability? Problems we solve in this episode: • How do you measure product-market fit in a D2C fashion brand? • How should founders use data when the sample size is small? • When scaling a startup, how do you balance growth and profitability? If you're building a D2C brand, consumer startup, or fashion business, this conversation will sharpen how you think about scaling. Navigate through the chapters and watch till the end

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## Transcript

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