# Shop Different, Play Different

Page: https://stenobird.com/podcast/the-bag-drop-untold-stories-in-golf-1147207/shop-different-play-different
Text version: https://stenobird.com/podcast/the-bag-drop-untold-stories-in-golf-1147207/shop-different-play-different.md
Podcast: [The Bag Drop: Untold Stories in Golf](https://stenobird.com/podcast/the-bag-drop-untold-stories-in-golf-1147207)
Published: 2026-06-29T10:30:00+00:00
Episode link: https://share.transistor.fm/s/f0176796
Audio file: https://prfx.byspotify.com/e/media.transistor.fm/f0176796/536b5217.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-bag-drop-untold-stories-in-golf-1147207/episodes/shop-different-play-different
Duration seconds: 5874

## Resource

What does it actually take to write someone else's story in their own voice? In this episode of The Bag Drop: Untold Stories in Golf , host Matt Considine and co‑host Dr. Kevin Moore (a.k.a. “The Professor”) sit down with New Club Chicago's 2026 captain (and reigning club champ) Zander Nethercutt to trace an unlikely path: a 2017 essay about the Apple Store, a Facebook message six years later, and three years of near-daily phone calls that turned into Shop Different: How Retail Revealed Apple's Genius — the book he ghostwrote with Apple Store founder Ron Johnson. It's a conversation about writing as thinking, the discipline of changing your mind, and why the best clubs (and the best stores) are built around people, not product. The conversation dives into: What a rainy monthly medal at Oak Brook tells you everything about a club: consistency, ritual, and showing up for guys you actually care about How Zander beat Ron Johnson in their first round together — and why that round became a book The decision to stop writing about Ron and start writing as Ron, and the dinner-party question that flipped the whole project Ron's first memory — and the unconditional love that shaped a career The green-vs-blue text myth, and why Zander now thinks his viral take got Apple exactly wrong Launch, deepen, restore: how the Apple Store was designed from the customer backward, and what golf retail could steal from it Connect with our guest Zander Nethercutt 📖 Amazon Book Pre-order: https://bit.ly/4esvV8Q 💼 Linkedin: https://www.linkedin.com/in/zander-nethercutt-0583b683/ 📝 Substack: https://substack.com/@zander/notes 📸 Instagram: https://www.instagram.com/zandercutt/| Follow The Bag Drop 📸 Instagram: https://www.instagram.com/thebagdrop 🐦 X/Twitter: https://x.com/thebagdropgolf 📺 YouTube:…

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## Transcript

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