# 5 Questions to Ask Before You Spend a Dollar on Branding If You Want to Grow Your Therapy Practice [Ep 168] Page: https://stenobird.com/podcast/the-bad-therapist-show-6258887/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168 Text version: https://stenobird.com/podcast/the-bad-therapist-show-6258887/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168.md Podcast: [The Bad Therapist Show](https://stenobird.com/podcast/the-bad-therapist-show-6258887) Published: 2026-06-01T13:00:00+00:00 Episode link: https://the-bad-therapist-show.captivate.fm Audio file: https://episodes.captivate.fm/episode/fb64997e-92fc-488b-bb9b-147edb6ad13f.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-bad-therapist-show-6258887/episodes/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168 Duration seconds: 810 ## Resource Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients. I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum. In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off. If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding. Topics covered on Grow Your Therapy Practice: Branding is one of the most expensive way to avoid growing your therapy practice The 3 things that actually book cash pay clients (none of them are fonts) The exact stage of business where investing in branding finally pays off 5 questions to ask yourself before spending a dollar on a rebrand Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusiness Interested in an Obsession Audit? Send Felicia an email with ”Obsession Audit" in the subject line for more details!  Connect with Felicia: Get my freebie & join the email list: The Magic Sheets Instagram: @the_bad_therapist Website: www.thebadtherapist.coach… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-bad-therapist-show-6258887/episodes/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-bad-therapist-show-6258887/5-questions-to-ask-before-you-spend-a-dollar-on-branding-if-you-want-to-grow-your-therapy-practice-ep-168.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.