# Positioning Secrets: Turning Survey Data into Marketing Gold with Bruce Wiseman

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Text version: https://stenobird.com/podcast/the-b2b-growth-blueprint/positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman.md
Podcast: [The B2B Growth Blueprint](https://stenobird.com/podcast/the-b2b-growth-blueprint)
Published: 2025-07-12T16:49:28+00:00
Episode link: https://5ee09b20-49e9-4270-826d-d25b723d8723.libsyn.com/positioning-secrets-turning-survey-data-into-marketing-gold-with-bruce-wiseman
Audio file: https://traffic.libsyn.com/secure/5ee09b20-49e9-4270-826d-d25b723d8723/Bruce_Wiseman_.mp3?dest-id=4337758
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Duration seconds: 1515

## Resource

So many businesses pour time and money into marketing that looks good on paper but lands with a thud in real life. It's not always a lack of effort— it's just that guessing what people want doesn't work as well as actually asking them. Too often, brands talk at their audience instead of with them, hoping the message sticks. But when you really listen, it changes everything—because people are usually telling you what they need, even if it's not in a survey. Bruce Wiseman share s compelling insights into the art and science of market research, drawing on decades of experience leading On Target Research and his background in academia and entertainment. He emphasize s that successful product positioning begins with listening—specifically, capturing the precise language customers use when describing their needs, desires, and pain points. Bruce demonstrate s how research, when done right, becomes a powerful tool not just for marketing, but for building deeper customer trust and long-term business growth . Tune in to find out more! Quotes: " Positioning puts your product along with something that is already in the mind of your public. " " The closer you can parallel to what they're thinking, the better they're going to respond. " " If it's not the idea that's in the mind of the public, it's a waste of money ." Takeaways: Survey your target market with open-ended questions to uncover what they truly care about, not what you assume they want . Test your marketing messages by asking potential customers directly which words and concepts speak to them most powerfully . Invest time in understanding customer perspectives before spending money on marketing campaigns - a small research investment can save significant future expenses . Create surveys that let respondents speak in their…

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