# 328: Why “This Is How We’ve Always Done It” Fails in AV

Page: https://stenobird.com/podcast/the-av-life-1674369/328-why-this-is-how-we-ve-always-done-it-fails-in-av
Text version: https://stenobird.com/podcast/the-av-life-1674369/328-why-this-is-how-we-ve-always-done-it-fails-in-av.md
Podcast: [The AV Life](https://stenobird.com/podcast/the-av-life-1674369)
Published: 2026-04-13T23:11:20+00:00
Episode link: https://www.spreaker.com/episode/328-why-this-is-how-we-ve-always-done-it-fails-in-av--71300847
Audio file: https://api.spreaker.com/download/episode/71300847/the_av_life_april_9_2026.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-av-life-1674369/episodes/328-why-this-is-how-we-ve-always-done-it-fails-in-av
Duration seconds: 4162

## Resource

This episode of The AV Life features host Tim Van Woeart alongside Nancy Blanchard, Joe Way, Murphy Daley, and new crew member Brandy Johnson, with guest Steve Borho, a 40-year AV veteran. Murphy delivers a “PM Minute” focused on understanding project systems at a foundational level—encouraging professionals to decouple rigid workflows and adapt when disruptions occur. The group reinforces the importance of flexibility in both project management and AV sales, especially in higher education environments. Murphy also shares momentum around her newly released AV Project Manager Handbook, highlighting strong early feedback and its growing adoption as a training resource. The conversation underscores that successful AV work—whether in project delivery or sales—requires adaptability, collaboration, and a deep understanding of outcomes rather than rigid processes. Topics Discussed: Introduction of new crew member Brandy Johnson Guest background: Steve Borho’s 40 years in AV AV integrator evolution and business focus “PM Minute”: systems thinking in project management Adapting workflows when project dependencies fail Real-world install challenges (paint, wallpaper delays) Flexibility in AV sales strategies Differences in selling to higher ed vs corporate Murphy Daley’s book launch and marketing strategy Using LinkedIn for AV thought leadership Training and onboarding value of AV project frameworks Industry events (InfoComm, Kavlo, HETMA involvement) The AV Life is a Higher Ed AV Media production. More at higheredav.com . Connect with Tim Van Woeart: LinkedIn: https://www.linkedin.com/in/tim-van-woeart-cts-45416826/ X (Formerly Twitter): https://www.x.com/TVanWoeart Connect with The AV Life: X (Formerly Twitter): https://twitter.com/TheAVLifePod YouTube: https://www.youtube.com…

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## Transcript

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