# Everything That Has Changed in Auto Repair Marketing Since Episode 1 [E200]

Page: https://stenobird.com/podcast/the-auto-repair-marketing-podcast-5559401/everything-that-has-changed-in-auto-repair-marketing-since-episode-1-e200
Text version: https://stenobird.com/podcast/the-auto-repair-marketing-podcast-5559401/everything-that-has-changed-in-auto-repair-marketing-since-episode-1-e200.md
Podcast: [The Auto Repair Marketing Podcast](https://stenobird.com/podcast/the-auto-repair-marketing-podcast-5559401)
Published: 2026-04-15T04:15:00+00:00
Episode link: https://automotiverepairpodcastnetwork.com/everything-that-has-changed-in-auto-repair-marketing-since-episode-1-e200
Audio file: https://episodes.captivate.fm/episode/e6cba1f3-ab09-4192-a089-3aac838304de.mp3
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Duration seconds: 1503

## Resource

Thanks to our Partners, Shop Boss and AppFueled Two hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile, reviews, trust signals, automation, influencers, and short-form video. It’s a real-world look at what’s working now, what has changed for shop owners, and where marketing seems to be headed next. Give it a listen and see how your shop can stay ahead instead of playing catch-up. Show Notes with Timestamps Introduction and Episode Context (00:00:00) Hosts introduce themselves, mention Lindy the dog, and set up the episode’s theme: changes in marketing over four years. Sponsor Acknowledgments and Network Thanks (00:01:18) Thanking sponsors and the Automotive Repair Podcast Network, with shoutouts to Carmen and Tracy. Request for Listener Input (00:02:19) Hosts ask listeners for topic suggestions for future episodes, both marketing and non-marketing related. The Rise of AI in Marketing (00:03:17) Discussion of AI’s impact on marketing, including AI-driven shop recommendations and content creation. Google Local Service Ads for Auto Repair (00:05:05) How Google Local Service Ads became available to auto repair shops and their major impact on revenue. Google Business Profile’s Growing Importance (00:06:48) Google Business Profile now rivals websites as the “front door” for shops, especially due to AI and clickless search. The Increasing Value of Online Reviews (00:08:59) Reviews have become more critical, with customers reading them in-depth and their influence on search and revenue. How Reviews Influence Search and AI (00:12:12) Examples of reviews triggering s…

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