# The Art and Science of Storytelling in Startup Fundraising with Jessica Mastors

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Podcast: [The Angel Next Door](https://stenobird.com/podcast/the-angel-next-door-4472392)
Published: 2025-12-18T12:00:00+00:00
Episode link: https://the-angel-next-door.simplecast.com/episodes/the-art-and-science-of-storytelling-in-startup-fundraising-with-jessica-mastors-jp8qblyy
Audio file: https://cdn.simplecast.com/audio/82a63201-51be-4f68-b610-6c0b3a1ef019/episodes/6919845c-313d-443d-b8e2-339421be719f/audio/0ecec33d-a598-4993-9d9e-4f0405ae2bf4/default_tc.mp3?aid=rss_feed&feed=Ry2IhxtC
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Duration seconds: 1986

## Resource

What makes a founder’s story truly unforgettable—and why does it matter when pitching to investors? This episode of The Angel Next Door Podcast explores how the art of storytelling can be the determining factor in whether entrepreneurs win support for their ventures. Our guest, Jessica Mastors, is a storytelling coach who leverages neuroscience and practical experience to help founders craft meaningful narratives. Her own journey began with a leap of faith to India and grew into a career guiding others in communicating their motivations and visions with impact. In this engaging conversation, Jessica Mastors and host Marcia Dawood unpack why stories stick in our minds, how to avoid common founder mistakes, and what really builds trust with investors. If you want clear, actionable advice on storytelling that goes far beyond jargon, this episode delivers practical tools and fresh insights for anyone who want to connect, persuade, and inspire.

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## Transcript

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