# What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K

Page: https://stenobird.com/podcast/the-amy-porterfield-show-1062895/what-smart-women-get-wrong-about-money-with-tori-dunlap-of-her-first-100k
Text version: https://stenobird.com/podcast/the-amy-porterfield-show-1062895/what-smart-women-get-wrong-about-money-with-tori-dunlap-of-her-first-100k.md
Podcast: [The Amy Porterfield Show](https://stenobird.com/podcast/the-amy-porterfield-show-1062895)
Published: 2026-05-26T10:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/APLL8020474618.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/APLL8020474618.mp3
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Duration seconds: 3261

## Resource

Why Earning More Hasn't Made You Feel Safer You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math. She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting more, and the line that stopped me cold: women who avoid building wealth stay controllable. If you've been avoiding your profit margin or telling yourself you're "just not good with numbers," you need to hear this one. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you’re a female founder and your coaching, course, or membership business is making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. Her First $100K Free Money Personality Quiz Financial Feminist by Tori Dunlap Financial Feminist Podcast Her First $100K Tori's Recommended Credit Cards HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Money Fear Was Cemented by Age 7 — The guilt around wanting more, the urge to look away from your numbers, the feeling that wealth is for other women, all of it is inherited story and social conditioning. Once you can name what you're carrying, you can stop letting it drive your pricing, your launches, and your willingness to charge what you're worth. 2️⃣ I…

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