# They Love You. They Won't Buy.

Page: https://stenobird.com/podcast/the-amy-porterfield-show-1062895/they-love-you-they-won-t-buy
Text version: https://stenobird.com/podcast/the-amy-porterfield-show-1062895/they-love-you-they-won-t-buy.md
Podcast: [The Amy Porterfield Show](https://stenobird.com/podcast/the-amy-porterfield-show-1062895)
Published: 2026-05-12T10:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/APLL7452672951.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/APLL7452672951.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-amy-porterfield-show-1062895/episodes/they-love-you-they-won-t-buy
Duration seconds: 1233

## Resource

The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning. In this episode, I'm walking you through what positioning actually is, how it's different from messaging, and three signals that tell you it's the layer that needs your attention first. By the end, you'll know where the leak in your business actually lives, and you'll have three concrete starting actions to take before your next launch. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. The Milly Club Made to Scale Mastermind HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Positioning Is the Decision Before the Words — Messaging is the words on the page. Positioning is who those words were written for, what stage they’re in, and what exact problem you're solving for them. Get that clear and your copy starts working. Leave it fuzzy and you'll rewrite the sales page ten times and watch the number stay the same. 2️⃣ Clarity Creates Confidence — When you keep soft…

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## Transcript

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