# Natalie Ellis: How to Build a Business That Runs Without You

Page: https://stenobird.com/podcast/the-amy-porterfield-show-1062895/natalie-ellis-how-to-build-a-business-that-runs-without-you
Text version: https://stenobird.com/podcast/the-amy-porterfield-show-1062895/natalie-ellis-how-to-build-a-business-that-runs-without-you.md
Podcast: [The Amy Porterfield Show](https://stenobird.com/podcast/the-amy-porterfield-show-1062895)
Published: 2026-06-09T10:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/APLL6997644906.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/APLL6997644906.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-amy-porterfield-show-1062895/episodes/natalie-ellis-how-to-build-a-business-that-runs-without-you
Duration seconds: 3040

## Resource

The Systems Behind a $2.2M Maternity Leave Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend. Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedom-Based Business Method is out now. In this conversation, Natalie walks me through the exact systems she built so her business could run on its own. She also gets honest about the moment she realized her million-dollar business had quietly become a job she couldn't quit. We dig into the alignment audit she has every founder run before touching a funnel, the "one number" that makes revenue predictable, and why she's never been willing to burn out her audience for a sales spike. Natalie pulls back the curtain on all of it, including the Walmart licensing deal she rarely talks about and the exact rhythm her team runs when she's nowhere near her laptop. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to join. High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growi…

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## Transcript

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