# 250. Desperately Seeking Dopamine: Why Your Brain Keeps Wanting More

Page: https://stenobird.com/podcast/the-alcohol-rethink-podcast-with-patrick-fox-3061895/250-desperately-seeking-dopamine-why-your-brain-keeps-wanting-more
Text version: https://stenobird.com/podcast/the-alcohol-rethink-podcast-with-patrick-fox-3061895/250-desperately-seeking-dopamine-why-your-brain-keeps-wanting-more.md
Podcast: [The Alcohol ReThink Podcast with Patrick Fox](https://stenobird.com/podcast/the-alcohol-rethink-podcast-with-patrick-fox-3061895)
Published: 2026-05-29T11:16:49+00:00
Episode link: https://podcasters.spotify.com/pod/show/alcohol-rethink-podcast/episodes/250--Desperately-Seeking-Dopamine-Why-Your-Brain-Keeps-Wanting-More-e3k2d64
Audio file: https://anchor.fm/s/10e7259c/podcast/play/120713860/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-29%2Fce63b9cc-fe43-b8c5-58ad-bf601de5d6db.m4a
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Duration seconds: 1666

## Resource

Do you ever wonder why you keep wanting more alcohol, more stimulation, more relief... even when you know it's not helping? In episode 250 of The Alcohol ReThink Podcast, Patrick explores the powerful role dopamine plays in alcohol cravings, habit formation, motivation and behaviour change. Inspired by a question from one of his coaching clients, "How do you get a rush of dopamine?", Patrick unpacks why the brain is constantly seeking reward, pleasure, relief and stimulation, and how alcohol can become one of the fastest ways to get it. If you're sober curious, taking a break from alcohol, or looking to stop drinking and understand your relationship with alcohol on a deeper level, this episode will help you make sense of why cravings happen, why the brain keeps wanting more, and how to work with your mind instead of constantly fighting against it. Patrick explores the neuroscience of dopamine, the connection between alcohol and reward, and why many of the things we turn to for quick relief often leave us wanting more. He also shares how his own relationship with dopamine has changed since quitting alcohol, moving away from short-term fixes and towards more sustainable sources of enjoyment, motivation and fulfilment. Awesome things you'll hear in this episode: • Why dopamine is about more than just seeking pleasure • How alcohol affects dopamine and the brain's reward system • Why alcohol cravings can feel so powerful • The difference between dopamine floods and dopamine trickles • How habits are formed through reward and repetition • Why awareness is more powerful than willpower • Practical ways to find pleasure, motivation and reward without alcohol • How to use dopamine for you instead of against you Whether you're looking to quit drinking, reduce your alco…

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